Carly Smith, Bold Vibes Marketing is wearing her glasses, has long brown hair while holding a closed silver MacBook. She is smiling, wearing a dark t-shirt and a necklace, with denim shorts.

oh hey

✳︎

oh hey ✳︎

I work with growing businesses whose marketing feels messy and scattered.

Your website is saying one thing.
Your email automations are off doing something completely different.
Your content is trying it’s best to capture your audience’s attention (but failing).
And your campaigns are patiently waiting for someone to actually get them out into the world.

BUUUUUT not anymore! I step into businesses as an experienced marketing manager, helping pull the moving parts together so your marketing actually supports the business you’re trying to grow.

I’m not here to hand you a strategy and disappear

There are plenty of people who can give you ideas.

What I’m better at is looking at the bigger picture, spotting what’s off, working out what matters, and then actually getting stuck in to help move the work.

So no, this is not the kind of setup where you get a pretty document, a pep talk, and a “best of luck with everything".”

You’re getting someone who can think strategically and do something useful with it.

I spend my days obsessed with your customer journey

✳︎

I spend my days obsessed with your customer journey ✳︎

I give two flying f*cks about this work

Because I know how quickly marketing can turn into a pile of half-finished ideas, side quests, crossed fingers, and “we really need to sort that” notes.

And that’s exhausting for business owners.

A handful of things worth knowing

  • NGL I’ve always loved the online space.

    MySpace? LOVED. Bebo? Was okay. MSN Messenger? That status was everything.

    In 2008, I started a blog, titled ‘Everyone Wants This’ (it’s a line from The Devils Wears Prada, in case you were curious) and I loved building connections with others, writing in a conversational tone of voice and existing online.

    And then in 2020, that’s when all this started. But I didn’t start in marketing straight away. I was a VA first, doing everything.

    But over time I realised that I LOVED strategy. A lot.

    The messaging behind the website, the socials, the email automations, the sales pages. All of it.

    The customer journey and how it looked depending on where they came from and getting into the nitty gritty details of it.

    Originally, I was Socially Graceful, and that name fit for a while. But in July 2026, Bold Vibes Marketing came to life.

  • I’m a mama of two (four if you include our two staffy’s) and a wife. And we live out in Dubbo, NSW.

    I start my day, every day at 430am to get in a chunk of work before the kids get up, and before everyone else wakes and I start getting emails and messages.

    I’m competitive, often with myself, and will always try to get the best results (even better than last time).

    Oh and I can touch my nose with my tongue. I’ve been able to do it since I was a little kid, and still can.

  • I thought you’d never ask.

    Taylor Swift, I regularly hide song lyrics into my copy. And will happily chat about songs, her latest albums and my theories.

    Strawberry thickshakes. I actually don’t drink coffee, which shocks a lot of people.

    Off Campus. Yep, I’ve already watched it three times and am now reading the books too. I actually love a good TV show that I can binge watch.

    Getting fresh flowers. Need I say more?

    Buying all the diaries and planners. We’re not talking about if I use them or not.

    Astrology and human design. I’m a Leo (sun), Aquarius (rising) and Virgo (moon), and a 5/2 Splenic Projector. Just in case you wanted to know.

    Notion. My entire business lives in Notion and I am obsessed with making templates.

    Voice notes (aka mini podcast recordings) that I share with my biz bestie. They are wild.

    Getting my clients results. I get so excited when they get amazing results.

  • Coffee. Yeah, I know I mentioned it about but we’re never going out for coffee okay?

    My overthinking thoughts. Sometimes they’re just downright annoying. I’m not sure that I need a Plan D, Plan E and Plan F (you know, just in case).

    When people say that you can’t make money from email marketing. They just aren’t doing it well.

    Movie trailers for horror movies that include a jump scare. In particular when I don’t realise that it’s a horror movie.

    My sons huge AF tarantula (toy) that he often leaves lying around with the intent to scare me.

    Marketers who focus on demographics only (aka A/S/L) rather than the deeper behaviours.

    Hearing that what I’ve created isn’t good enough. I kinda take it to heart.

    Business owners who copy what others are doing, because it worked for the other business, rather than trying something different and new.

If you want someone who can zoom out, tell you the truth, spot the gaps, and help get the work moving without making everything else feel heavier than it needs to, you’re in the right place.

SAY LESS, LET'S CHAT